How to Use Landing Pages

The purpose of a Landing Page is to convert visitors into clients by focusing on the visitor’s needs and providing a Call to Action. These guidelines will help maximize the effectiveness of Landing Pages:

In our last post, we talked about:

• Lead Generation
• Conversion Focus
• Targeted Marketing
• Improved visitor retention
• Building Credibility
• Cost-Effective Marketing

For all this to work, there are three fundamental actions than need to take place:

• Landing Pages must be optimized for search engines.
• Landing Pages need to be posted on Social Media.
• Landing Pages need to be used in email blasts.

SEO is going to make your Landing Pages visible to web surfers looking for the services you are offering. Ideally, if you do a search for say….Real Estate Attorney in North Jersey, your Real Estate Landing Page should pop up on the search. The visitor could then click the link and be taken to that Landing Page with focused info on that topic, and a Call to Action to get more info from your website.

As you build a following in Social Media, you will use the Landing Pages to focus attention to specific posts for the day or week. The more followers you have on your Social Media platform, the more viewers will see your Landing Pages.

Your Landing Pages Call to Action will harvest email addresses from visitors to your website. Building a mailing list will give you an additional tool to reach prospects not only on the Landing Page they viewed, but on every one of your Landing Pages and website as you do consistent mailings to stay in touch with prospects.

Consistency is critical to retain the prospect’s attention. Posting once a month will serve no purpose. Don’t have the time, staff or knowledge to take this on? We can help! Contact Us Today!